In case you haven't heard, MSNBC -- which has always had some pretty shaky ratings but can usually point to one or two juicy plums in their book -- has been suffering miserably since their most recent prime time shakeup:
Amid the cable news network’s declining ratings, insiders tell TheWrap changes are coming soon and “everything is on the table”
When President Obama was reelected in 2012, MSNBC was “leaning forward” and smiling wide as Obama 2.0 propelled it to record ratings and a firm grasp on the No. 2 spot in cable news.
Over two years later, the network has fallen backwards. January ratings revealed double-digit declines compared with January, 2014 in all ratings measurements. During the day, MSNBC was down 20 percent in viewers and 37 percent in the advertising-coveted 25-54 demo. In primetime, it fell 23 percent in viewers and 39 percent in demo.
"Liberals got women the right to vote. Liberals got African-Americans the right to vote. Liberals created Social Security and lifted millions of elderly people out of poverty. Liberals ended segregation. Liberals passed the Civil Rights Act, the Voting Rights Act. Liberals created Medicare. Liberals passed the Clean Air Act, the Clean Water Act. What did Conservatives do? They opposed them on every one of those things...every one! So when you try to hurl that label at my feet, 'Liberal,' as if it were something to be ashamed of, something dirty, something to run away from, it won't work, Senator, because I will pick up that label and I will wear it as a badge of honor." -- Matt Santos, The West Wing