Take Shelby Steele, for example. Watch as he twists himselfs into knots trying not to call the President a "Nig--*BONNNNNNNNNNNGGGGGGGGGGGG*"
Shelby, babe, it's really very simple: rather than engage him politely and debate him on the issues, the right wing of the nation has decided to double down on the strategy that kept Bill Clinton a one-term President-- and to be fair, was co-opted by the Democrats to keep George W. Bush from winning re-election: engage him on personal issues by proxy.
About as successfully, too.
All anyone ever had to do was, in 2009, get on FOX News and tell Glenn Beck to shut up and sit down. You guys could have had a fight on your hands.
As it is, it's ballgame over, and look out, Joe Biden is making noise about 2016!