Thursday, January 19, 2012

Whither MicroSoft?

There's a cautionary tale to be told today.
Once upon a time, not so long ago, in fact, there was a company which manufactured the software that an overwhelming number of people used. They made a good, no, a great product, except for roughly ten percent of people who felt it wasn't good enough for them.
This product could be installed in nearly any hardware, and apart from user glitches and the occasional manufacturing screw up, produced consistent results that could be reproduced over and over again.
Its product made the machinery available to the general public. No longer did you need a big bulky box. Indeed, you could carry your data and software around in your hand with you. You could be as wildly creative as you wanted to be, or you could be as utilitarian as you needed to be with it. Everyone from photographers and artists to insurance claims adjusters would use this product in their day-to-day activities.
It was truly universal, relatively cheap and easily used.
This product has disappeared. And now, so has the company that made it.